NEW YORK — De Beers LV revealed Friday that it plans to open its second U.S. store late next year in the former Fred location on Rodeo Drive in Los Angeles.

De Beers LV, which is the joint jewelry retail venture between De Beers and LVMH Moët Hennessy Louis Vuitton, took over the lease from Fred, which is also owned by LVMH, a company spokeswoman said.

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