NEW YORK — When Oscar de la Renta said last July he was stepping down as Balmain’s couturier to focus on his signature business, he wasn’t kidding.

Over the last year, the company has generated quite a lot of buzz on several fronts. It is said to be in talks to develop a moderate-to-better priced line for J.C. Penney Co., and the brand raked in $2.4 million at a trunk show at Bergdorf Goodman in May, a new record for de la Renta and a near record for the store. That’s in addition to last year’s licensing agreements to create a bridal collection with Carmela Sutera and a home furnishings line with Century Furniture.

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