NEW YORK — Oscar de la Renta is shifting focus on his eyewear collection.
The designer has entered an agreement with Allure Eyewear, an affiliate of Marchon Eyewear Inc., for the manufacture and distribution of his sunglass and ophthalmic line. The de la Renta license was previously with Lantis Eyewear Corp.
Reflecting the brand’s luxury image, frames will be oversize in plastic and metals and feature laser-etched carvings and crystal embellishments. The company’s first-ever eyewear ad, which will appear beginning in October, will support the collection.
After the shades debut on de la Renta’s spring runway during next month’s shows, they will be offered to retailers at International Vision Expo West in Las Vegas, running Sept. 8-11. The line will hit select eyewear outlets and better department stores in January and will wholesale from $65 to $122.50.
Marchon’s group of licensed brands, which includes Coach, Fendi, Calvin Klein, Nautica and Nike, has shifted in recent months. In June, the firm lost the Donna Karan and DKNY eyewear licenses to the Italian Luxottica Group, but it acquired the manufacturing and distribution rights for the better-priced Michael Michael Kors collection. That line also will launch at Vision Expo West.
Effective in January, Marchon will take over the global license for Fendi. The company has handled U.S. and Canadian distribution for the brand’s eyewear since 1991. Italian eyewear firm De Rigo has global rights for Fendi through the end of this year.
@beyonce chose a custom gown by @falgunishanepeacockindia for mother @mstinalawson 's second annual Wearable Art Gala last night. The gown, which took 10 days to make, was inspired by Nubian warrior queen Amanishakheto. Reporting by @hernameislex . #wwdeye 👑 🐝#beyonce
After dressing @justintimberlake for his Super Bowl halftime performance last month, @stellamccartney has designed the star’s "Man of the Woods" tour wardrobe. Timberlake will be wearing a mix of pieces from McCartney’s fall men's collection as well as custom designs and items from his own closet. #wwdfashion
@carmeloanthony is upping his fashion game once again, introducing a hat collection with @goorinbros. Called Fresh Greens by Melo x Goorin, the line consists of five unisex models, all of which are made in America from 100 percent wool. Each hat is lined with Anthony’s signature and the inscription “Knowledge of self, wisdom and understanding.” You can purchase the collection line at Goorin’s website as well as three off its stores in San Francisco, New York City and Las Vegas #wwdaccessories
“I am of tradition, but that doesn’t mean I have an old outlook on life,” Hubert de Givenchy told WWD in an interview in 1978. The legendary designer, who died last week at the age of 91, achieved wide success soon after launching his own couture boutique in the early ’50s, but he refused to pine for that time. For the first time since its original publication, read our interview with Givenchy on his awe for Audrey Hepburn and looking forward. Link in bio. #wwdarchives #fbf (📷: Pierre Schermann)
About last night: @alexachung and @supergausa toasted the launch of their capsule collection. “It’s the shape that I love, so rather than amend the last and make the sole crazy or do anything wild, we just did really subtle additions that I think make it look really luxe-y,” said Chung. #wwdfashion (📷: Marc Patrick)
Exclusive: @off____white’s @virgilabloh is launching an exclusive eyewear capsule collection @sunglasshut. The unisex collection, which is made up of three styles, first made its debut on the brand’s fall runway show in Paris. Get all the details on WWD.com – link in bio. #wwdnews #wwdfashion