MOSCOW — Some 150 loyal Oscar de la Renta customers came to multibrand specialty store Aizel here for a trunk show last week that generated sales of more than $75,000.
The show consisted of 120 looks for spring 2007. Aizel Guseinova, owner of the boutique, who also owns such stores as Aizel for men, two Agent Provocateur units, a Chloé and an Emilio Pucci, initially brought de la Renta clothes to Moscow two years ago. Last December she held the first trunk show for the brand.
Guests at the event included Tatiana Evtushenkova, the vice president of MTS, one of the main Russian cell phone operators, and TV stars Tatiana Vedeneeva and Alexandra Vertinskaya. "Oscar de la Renta aims his outfits for career women, and I am glad to see them here in the Moscow store," said Boaz Mazor, executive at large at de la Renta. "We have studied the Russian market and especially for it we created size 0. Aizel has exclusive rights to sell our clothes in Moscow."
He said Aziel buys about 60 percent of the styles in the collection to carry in the store. "We are very happy with the way things are going on in this country," he added.
Of the sales immediately after the show, $50,000 came from a single order by one person. The collection stayed in Moscow for three days, during which time clients continued to order. The next trunk show in Moscow is scheduled for the second week of March.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)