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de la Renta Signs Pacts For Furs, Fashion Jewelry

NEW YORK -- Oscar de la Renta has signed licensing agreements for a fur line and a fashion jewelry line.<BR><BR>After a 14-year relationship with Wagner Fur, de la Renta will now design a fur collection with Alixandre.<BR><BR>Carmine Porcelli, de la...

NEW YORK — Oscar de la Renta has signed licensing agreements for a fur line and a fashion jewelry line.

After a 14-year relationship with Wagner Fur, de la Renta will now design a fur collection with Alixandre.

Carmine Porcelli, de la Renta’s design director of licensing, said the designer felt it was time to make a change, but did not elaborate. Ken Wagner, president of Wagner Fur, was unavailable for comment.

The first collection under Alixandre will be for fall. Porcelli projected next year’s wholesale volume at $5 million.

“We’re very, very excited,” said Larry Schulman, vice president of Alixandre. “There are lots of new things in the works. The collection will be very modern and will encompass everything from fur trim in leather and rainwear to ponchos and shearlings. We will be in every product category you can imagine.”

Meanwhile, Alixandre has ended its fur licensing agreement with Calvin Klein by mutual consent, according to Schulman.

“We had an on-again, off-again relationship with Calvin Klein for 17 years,” he said.

A spokeswoman for Calvin Klein said no decision has been made about producing a line of fur under a different license. (See related story about Calvin Klein licensing agreement, page 2.)

Alixandre also holds a fur license with Valentino.

The de la Renta jewelry line is being done with Weingroff Enterprises, based in Cranston, R.I. The collection, also for fall, will debut at the March accessories market and will be shown and sold at Weingroff’s showroom here.

Wholesale prices will range from $25 to $175, and Porcelli projected a first-year wholesale volume of $5 million.

“We’re aiming it at the upscale department and specialty store market, as we’ve done with our other accessories lines,” Porcelli said. Part of the retail line launch, he added, will be done as an exclusive.

According to Porcelli, the last fashion jewelry license pact de la Renta had was with Coro, but that association ended 10 years ago.