PARIS — "Stick 'em up" takes on a whole new meaning when it comes to wall graphics.
Easy-to-use, multicolored decals for home use — in forms as diverse as geometric shapes, animals or flowers — are springing up in retailers and on e-commerce sites faster than ever. Blik, a pioneer in the wall graphic category, was started some five years ago in Los Angeles. Its philosophy is to let consumers change their home environment as easily as retailers morph their store space, according to co-founder and architect Scott Flora.
"We're playing off the do-it-yourself trend in a graphic design way," said Flora, whose products go for about $40 each. "We believe consumers have a creative side to them. We enable them to take part in designing their space."
Among Blik's best-selling graphics are the ornate Flock design (created in-house), plus more modern creations by Undoboy, a graphic designer and Wieden + Kennedy art director, and the late artist Keith Haring. Other designs feature images from the late designers Charles and Ray Eames, and furniture designer Ilan Dei. Blik is teaming with Savannah College of Art and Design on a new wall graphic project.
"It's an eclectic group," said Flora, referring to the artistic mix of people, including street and video artists, who contribute to Blik's portfolio.
Wall Design, a three-year-old Paris-based wall graphics manufacturer and retailer, also attracts an interesting mix of contributors. The firm was founded by Fabienne Lescloupe, who always had a passion for decorating and used to work in marketing, and her husband, Olivier Lescloupe, a doctor who now spends half his time scouting for design talent. Its artists include Emilie Faif, who has, among other projects, created store windows for Kenzo and Isabel Marant and is also a filmmaker; Julien Blanchet, an illustrator, and Henry Hang, a painter.
At Wall Design, a staff member can offer in-depth advice regarding which hand-finished graphic might best suit a client.
"Each person can play," said Fabienne Lescloupe. "People make a real work of art of their own. The idea is wall painting. We try to recreate the idea of volume and object."Lescloupe said she's starting to see consumers show more interest in wall graphics with modern design. That being said, her bestsellers today still include vegetal motifs like Faif's Amour en Cage. Wall Design decals start at 10 euros, or $13.70 at current exchange.
There's been such a groundswell of excitement about wall graphics these days that social shopping site kaboodle.com, which aggregates information about what people are interested in buying, highlighted the category in a blog last month. Manish Chandra, chief executive officer and co-founder of Kaboodle, noticed the trend late last year and, since then, up to 12 wall sticker-related entries have been posted daily. Among the most popular with the site's visitors are Blik, Wallwords, Fredflare and Fathead.
"There's been a steady stream every day, even though they were featured more than 40 days ago," continued Chandra. "There is definitely a good trend happening. With a site like ours, there's an indication of actual purchases to happen in the future."
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty