WWD.com/fashion-news/fashion-features/deep-blue-sea-732530/

NEW YORK — It seems that Ralph Lauren’s favorite color is blue these days. After launching the highly successful Polo Blue last fall, the brand is following up with a women’s scent, Ralph Lauren Blue. Coming in September, the fragrance will be available in 2,200 U.S. doors and could do upward of $45 million by yearend. For more, see page 7.

This story first appeared in the May 2, 2003 issue of WWD.  Subscribe Today.