Ellen Tracy’s ad campaigns have reflected its customer’s growing sartorial needs as she matured from a teenager to a professional working woman.
Whether it was an outfit for a college football game, a dressy evening on the town, a weekend in the country or a boardroom meeting, Ellen Tracy’s ads have focussed on the lifestyle of the woman and where she’s going.
Like its collections, Ellen Tracy’s advertising has moved and changed with the times. Created originally by Murray Salit, Ellen Tracy’s ad campaigns have been produced by Ziccardi & Partners, now known as Ziccardi Partners, Frierson Mee Inc., a New York ad agency, for the past 12 years.
Over the decades, models such as Carol Alt, Linda Tonge, Cindy Crawford, Daniela Pestova, Niki Taylor, Christy Turlington and Cecilia Chancellor have been featured in the campaigns. In recent years, Crawford has become the face of Ellen Tracy, and her sophisticated style is portrayed in both Ellen Tracy and Company Ellen Tracy images.
With backdrops of cascading waterfalls, beautiful rock formations and trees, Ellen Tracy’s advertising has been used strategically to highlight its highly saleable, yet stylish clothing.
A grooming moment between @tanfrance and @antoni last night at the The LGBT Community Center Trailblazer Awards honoring Anna Wintour, Ricky Martin and more. See more photos at WWD.com #wwdeye (📷: @lexieblacklock)
“It was a very surreal feeling. It wasn’t like we were in the studio together coming up with it — it’s more like he discovered it and loved it. I didn’t let myself get my hopes up, but then it happened it was very exciting,” said singer-songwriter @nombe on discovering that @pharrell would be using his song, “Cant Catch Me” on his HBO documentary series “Outpost.” The German-born singer — named Noah MacBeth — talked to WWD about feminism, using art as a platform for political expression and personal style. Read more on WWD.com #wwdeye (📷: @jilliansollazzo)
This season, denim is going west – in influence. Brands like @fathersdaughterla (pictured here), @tommyhilfiger Jeans, @levis and more are opting for raw, top-stitching styles. (Styled by @thealexbadia; 📷: @ryanplett)
20-year-old British singer @jorjasmith_ made her debut at Coachella last weekend. We caught up with her and talked about her love for Amy Winehouse, working with Kendrick Lamar on the “Black Panther” album and her fashion philosophy. Read the interview on WWD.com #wwdeye (📷: @katiedaisyla)
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)