Situated in Southgate, Calif., is a 400,000-square-foot laundry and manufacturing facility that churns out some of the most perfectly aged and treated denim in the U.S. It’s the home of Koos Mfg., the parent company of AG Adriano Goldschmied, whose AG-ed line of vintage-wash jeans has become one of the industry’s success stories despite the current economy.
Even with price tags of $225 to $325, consumers have been drawn to the expertly laundered jeans, which are merchandised by the number of years each style looks like it has been worn in, from 1 to 25 years—sort of like a wine vintage. “It’s a simple way for the consumer to understand the washes, rather than a random name,” said Samuel Ku, design director for the brand, showing off the range at Project Las Vegas. “Our most popular wash for guys has been the 10-year, which is a great medium-vintage look.”
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"