Situated in Southgate, Calif., is a 400,000-square-foot laundry and manufacturing facility that churns out some of the most perfectly aged and treated denim in the U.S. It’s the home of Koos Mfg., the parent company of AG Adriano Goldschmied, whose AG-ed line of vintage-wash jeans has become one of the industry’s success stories despite the current economy.
Even with price tags of $225 to $325, consumers have been drawn to the expertly laundered jeans, which are merchandised by the number of years each style looks like it has been worn in, from 1 to 25 years—sort of like a wine vintage. “It’s a simple way for the consumer to understand the washes, rather than a random name,” said Samuel Ku, design director for the brand, showing off the range at Project Las Vegas. “Our most popular wash for guys has been the 10-year, which is a great medium-vintage look.”
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