New York Fashion Week launched with a call to action by Anna Wintour, Mayor Michael Bloomberg and NYC & Company: Shop till you drop, and when you drop, get back up and shop some more. The Fashion’s Night Out initiative encouraged more than 700 retailers in New York City, as well as shops in London, Milan, Paris, Berlin and Tokyo, to stay open well past normal closing hours in an effort to seduce customers back into the stores.

 

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