While the focus during theshows is on the runways,designers are increasinglyembracing the charms ofthe digital world. Indeed,there were so many fashionﬁlms on a loop during thespring 2011 shows, it seemsthe still image could have arival for the fashion world’saffections. Hussein Chalayanand Gareth Pugh both showed ﬁlms instead of holding conventional runwayshows to present their spring collections. Pugh collaborated with directorRuth Hogben to make a ﬁlm showing model Kristen McMenamy writhingaround wearing Pugh’s ﬂared leather pants and sculpted jackets.
Chalayan directed a stark ﬁlm for his collection, which was inspired byJapan’s isolationist Sakoku period. Models were ﬁlmed walking in a sparespotlight, and in one of the shots, hooded ﬁgures ﬂuttered the skirts of amodel’s delicate ﬂoral dress.“There is always this performative element tomy work, [so] ﬁlm for me has been quite a natural medium,” Chalayan said.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)