While the focus during theshows is on the runways,designers are increasinglyembracing the charms ofthe digital world. Indeed,there were so many fashionﬁlms on a loop during thespring 2011 shows, it seemsthe still image could have arival for the fashion world’saffections. Hussein Chalayanand Gareth Pugh both showed ﬁlms instead of holding conventional runwayshows to present their spring collections. Pugh collaborated with directorRuth Hogben to make a ﬁlm showing model Kristen McMenamy writhingaround wearing Pugh’s ﬂared leather pants and sculpted jackets.
Chalayan directed a stark ﬁlm for his collection, which was inspired byJapan’s isolationist Sakoku period. Models were ﬁlmed walking in a sparespotlight, and in one of the shots, hooded ﬁgures ﬂuttered the skirts of amodel’s delicate ﬂoral dress.“There is always this performative element tomy work, [so] ﬁlm for me has been quite a natural medium,” Chalayan said.
Some emerging London designers also took to the screen, like JonathanAnderson of JW Anderson.
While ﬁlm is undeniably having a moment, many labels are also showingtheir wares on smaller screens, via the Internet. Louis Vuitton showed springlooks in 360 degrees on Facebook or via the iPhone and iPad, on the sameday as its show.And Burberry, which has led the charge in live-streamingrunway shows, offered customers the chance to buy selected pieces from itsspring Burberry Prorsum collection online—for delivery seven weeks later—and via an iPad app as the looks were shown coming down the runway on itsWeb site. Bottega Veneta live-streamed its show via bottegaveneta.com—butthe video was only visible on that day and to the label’s top customers whowere given a password to access the site, and invited to place their springorders immediately following the show.
In honor of Rihanna’s 30th birthday, we took a look back at an interview with the Barbados-native when she was just 18 years old. Here, she talked about her second album, “A Girl Like Me” in 2006. “I want to be me. I want people to fall in love with who Rihanna is, and that’s why I want the album to be about me so people can really find out who this girl Rihanna is, because they only know the ‘Pon de Replay’ girl.” Fast forward 12 years, and she’s released six more albums and has become a powerhouse in both the fashion and music industries. Happy birthday, @badgalriri 🎈(📷: Pavel Antonov) #wwdarchive
For @simonerocha_‘s fall show, hairstylist @jamespecis created a look inspired by the painter John Constable. Models’ hair was pulled back, tied into knots and topped off with a bow. (📷: @kukukuba) #wwdbeauty #lfw
Queen Elizabeth made a surprise appearance at @richardquinn1's London Fashion Week show to present the designer with the inaugural Queen Elizabeth II Award for British Design. The new award will be handed out annually to an emerging British fashion designer who shows exceptional talent, while demonstrating value to the community and sustainable policies. #wwdfashion #lfw (📷: @giovanni_giannoni_photo)