While the focus during theshows is on the runways,designers are increasinglyembracing the charms ofthe digital world. Indeed,there were so many fashionﬁlms on a loop during thespring 2011 shows, it seemsthe still image could have arival for the fashion world’saffections. Hussein Chalayanand Gareth Pugh both showed ﬁlms instead of holding conventional runwayshows to present their spring collections. Pugh collaborated with directorRuth Hogben to make a ﬁlm showing model Kristen McMenamy writhingaround wearing Pugh’s ﬂared leather pants and sculpted jackets. Chalayan directed a stark ﬁlm for his collection, which was inspired byJapan’s isolationist Sakoku period. Models were ﬁlmed walking in a sparespotlight, and in one of the shots, hooded ﬁgures ﬂuttered the skirts of amodel’s delicate ﬂoral dress.“There is always this performative element tomy work, [so] ﬁlm for me has been quite a natural medium,” Chalayan said. Some emerging London designers also took to the screen, like JonathanAnderson of JW Anderson. While ﬁlm is undeniably having a moment, many labels are also showingtheir wares on smaller screens, via the Internet. Louis Vuitton showed springlooks in 360 degrees on Facebook or via the iPhone and iPad, on the sameday as its show.And Burberry, which has led the charge in live-streamingrunway shows, offered customers the chance to buy selected pieces from itsspring Burberry Prorsum collection online—for delivery seven weeks later—and via an iPad app as the looks were shown coming down the runway on itsWeb site. Bottega Veneta live-streamed its show via bottegaveneta.com—butthe video was only visible on that day and to the label’s top customers whowere given a password to access the site, and invited to place their springorders immediately following the show.
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty
Virgil Abloh’s dad Nee and Don Crawley, cofounder of RSVP Gallery, were some of the hometown crew at the Chicago-born designer’s debut show for Louis Vuitton. (📸: @jdiderich ) #wwdmens #louisvuitton #virgilabloh
About last night: @marycharteris and @adwoaaboah hit up Hyde Park for the Serpentine Galleries’ annual summer party held in partnership with @chanelofficial. Head to WWD.com to see more photos. #wwdfashion
“This is Paris, my first show. I’m all about democracy. If some kid shows up, flew from New Jersey to just be around, let’s get him a seat.” — @virgilabloh tells WWD’s @jdiderich ahead of his first show for @louisvuitton men’s. (📸: @alfredo_piola ) #wwdmens #virgilabloh #louisvuitton
“Kate Spade was a true fashion icon who brought joy to the lives of women around the world, and inspired women to live life to the fullest. We are dedicated to carrying on her legacy,” said Anna Bakst, brand president and chief executive officer of @katespadeny. The Kate Spade Foundation announced that it will be donating $1 million to suicide prevention and mental health awareness in tribute to the recent death of Kate Spade. Read more on WWD.com. #wwdnews (📷: @chinseephoto)
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim