When Sasha Baron Cohen (aka Borat) makes an appearance, or, more specifically, when one of his zany alter egos makes an appearance, hilarity and bedlam are never far behind. Fashion weeks in Milan and Paris got a blast of his outrageousness in the form of his flamboyantly camp Austrian television reporter persona, Bruno. From leaping onto the runway of Spanish designer Agatha Ruiz de la Prada during the show (word has it that Agatha is thinking lawsuit) to creating pandemonium backstage at Italian label Iceberg, he moved on to Paris, where he showed up in the second row of Stella McCartney. Whether a tacit truce had been called or there was simply a display of mutual respect, Bruno held onto both his second-row seat and minded his manners. He did applaud a bit too loudly (by insider standards) and spent most of his time fixing his hair rather than watching the action on the catwalk. “I don’t know who you’re talking about,” McCartney protested, with a twinkle in her eye when asked backstage about Bruno’s presence, adding mysteriously: “I love his work in fashion.”
But she was not the only one in Paris to be on the receiving end of Baron Cohen’s shtick. A day before his show, Jean-Charles de Castelbajac received a phone call from a production company, telling him to expect Jude Law. Instead, Bruno appeared in an all-leather ensemble. “When my security asked if he should be removed, I said, ‘No, let him do his film,’ which turned out to be kind of a cool performance. He was part of the show, a superguest,” de Castelbajac said. The designer was impressed by his models’ unblinking demeanor in the face of Bruno’s attempts to interrupt the action.
And the cameras were rolling the night before outside Regine’s, where Givenchy hosted its after-show party when Bruno—clearly not on “the list”—scuffled with other partygoers trying to get into the club. Wearing a blonde wig, a skull and crossbones neckerchief, open shirt and very tight pants, he lambasted the woman working the door: “This bitch of an egomaniac drama queen—everyone follow me!” before turning on his heel and sashaying down the street. Rumor has it that Bruno will strike Moscow Fashion Week next. Such dramatic encounters are all for Baron Cohen’s new film, Bruno: Delicious Journeys Through America for the Purpose of Making Heterosexual Male, due out May 15.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews