When Sasha Baron Cohen (aka Borat) makes an appearance, or, more specifically, when one of his zany alter egos makes an appearance, hilarity and bedlam are never far behind. Fashion weeks in Milan and Paris got a blast of his outrageousness in the form of his flamboyantly camp Austrian television reporter persona, Bruno. From leaping onto the runway of Spanish designer Agatha Ruiz de la Prada during the show (word has it that Agatha is thinking lawsuit) to creating pandemonium backstage at Italian label Iceberg, he moved on to Paris, where he showed up in the second row of Stella McCartney. Whether a tacit truce had been called or there was simply a display of mutual respect, Bruno held onto both his second-row seat and minded his manners. He did applaud a bit too loudly (by insider standards) and spent most of his time fixing his hair rather than watching the action on the catwalk. “I don’t know who you’re talking about,” McCartney protested, with a twinkle in her eye when asked backstage about Bruno’s presence, adding mysteriously: “I love his work in fashion.”
But she was not the only one in Paris to be on the receiving end of Baron Cohen’s shtick. A day before his show, Jean-Charles de Castelbajac received a phone call from a production company, telling him to expect Jude Law. Instead, Bruno appeared in an all-leather ensemble. “When my security asked if he should be removed, I said, ‘No, let him do his film,’ which turned out to be kind of a cool performance. He was part of the show, a superguest,” de Castelbajac said. The designer was impressed by his models’ unblinking demeanor in the face of Bruno’s attempts to interrupt the action.
And the cameras were rolling the night before outside Regine’s, where Givenchy hosted its after-show party when Bruno—clearly not on “the list”—scuffled with other partygoers trying to get into the club. Wearing a blonde wig, a skull and crossbones neckerchief, open shirt and very tight pants, he lambasted the woman working the door: “This bitch of an egomaniac drama queen—everyone follow me!” before turning on his heel and sashaying down the street. Rumor has it that Bruno will strike Moscow Fashion Week next. Such dramatic encounters are all for Baron Cohen’s new film, Bruno: Delicious Journeys Through America for the Purpose of Making Heterosexual Male, due out May 15.
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)
The @cfda has shifted the dates of #NYFW, with Men’s showing on February 5 through February 7, and Women’s will directly follow, running from February 8 through 14. The preliminary schedule will be released on the CFDA’s web site in the next few days, but Mark Beckham, VP of marketing for the CFDA, revealed that @rafsimons will be back to close the men’s-specific part of the week with a show on February 7 #wwdfashion (📷: Kelly Taub)
@ferragamo is introducing a new space dedicated to the development of women’s and men’s leather good samples. The laboratory, which is created eco-friendly materials and designed to reduce the environmental impact of the manufacturing processes, will allow the company to expand its accessories offering through traditional artisanal approaches. #wwdfashion (📷: @aitorrosasphoto)
How does a “regular, degular, schmegular” girl from the Bronx, N.Y., become a Grammy-nominated artist with a certified platinum record in less than a year? Call it the @iamcardib come up. The 25-year-old has become a musical sensation, and the fashion world is taking note. “If I could describe her style I would say drama. She’s really into the dramatics,” says Cardi B’s stylist @kollincarter. See how Carter styles her bold and out there looks with the link in bio. #wwdfashion
“There is no formula. There is no guideline. I can watch Ted Talks all day, but there is no one who can advise me on exactly what it is I should be doing,” said @ronniefieg, CEO of @kith, in an interview with WWD’s @ariahughes at the brand’s new SoHo office in Manhattan. Head to WWD.com to see how Fieg went from hanging out in shoe stockrooms at 13 to building his own business. #wwdfashion (📷: @weston.wells)
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion