When Sasha Baron Cohen (aka Borat) makes an appearance, or, more specifically, when one of his zany alter egos makes an appearance, hilarity and bedlam are never far behind. Fashion weeks in Milan and Paris got a blast of his outrageousness in the form of his flamboyantly camp Austrian television reporter persona, Bruno. From leaping onto the runway of Spanish designer Agatha Ruiz de la Prada during the show (word has it that Agatha is thinking lawsuit) to creating pandemonium backstage at Italian label Iceberg, he moved on to Paris, where he showed up in the second row of Stella McCartney. Whether a tacit truce had been called or there was simply a display of mutual respect, Bruno held onto both his second-row seat and minded his manners. He did applaud a bit too loudly (by insider standards) and spent most of his time fixing his hair rather than watching the action on the catwalk. “I don’t know who you’re talking about,” McCartney protested, with a twinkle in her eye when asked backstage about Bruno’s presence, adding mysteriously: “I love his work in fashion.”
But she was not the only one in Paris to be on the receiving end of Baron Cohen’s shtick. A day before his show, Jean-Charles de Castelbajac received a phone call from a production company, telling him to expect Jude Law. Instead, Bruno appeared in an all-leather ensemble. “When my security asked if he should be removed, I said, ‘No, let him do his film,’ which turned out to be kind of a cool performance. He was part of the show, a superguest,” de Castelbajac said. The designer was impressed by his models’ unblinking demeanor in the face of Bruno’s attempts to interrupt the action.
And the cameras were rolling the night before outside Regine’s, where Givenchy hosted its after-show party when Bruno—clearly not on “the list”—scuffled with other partygoers trying to get into the club. Wearing a blonde wig, a skull and crossbones neckerchief, open shirt and very tight pants, he lambasted the woman working the door: “This bitch of an egomaniac drama queen—everyone follow me!” before turning on his heel and sashaying down the street. Rumor has it that Bruno will strike Moscow Fashion Week next. Such dramatic encounters are all for Baron Cohen’s new film, Bruno: Delicious Journeys Through America for the Purpose of Making Heterosexual Male, due out May 15.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast