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New locations, both historic and unique; an extended calendar; a live-wired party circuit, and store openings that included Alberta Ferretti’s and Jimmy Choo’s helped add brio to Milan Fashion Week—one of the strongest seasons in some time. To toast the future of Italian fashion, virtually every designer and industry executive in town turned up at the Who’s On Next talent-search presentation— from Giorgio Armani to Donatella Versace. The latter hosted a party of her own later in the week, with performances by Hercules and Love Affair, Alex James of Blur and French artists Misty Rabbit.
This story first appeared in the November 8, 2010 issue of WWD. Subscribe Today.
George Clooney caused a frenzy at the Armani show but remained the unfazed gentleman. “No personal questions? Ask me, ask me,” said the actor, smiling broadly, thus gamely brushing away guidelines provided by the designer’s staff, who carefully monitored access to the actor.
Aishwarya Rai, Megan Fox and her husband, Brian Austin Green, also took in Armani’s show. Despite her smoldering Emporio Armani underwear ads, Fox insisted she’s camera shy and “uncomfortable” having her picture taken. “I don’t think I’ll ever be comfortable, but it’s like acting: playing a part, after all,” she said.
Different day, different party: A $750,000 Aquariva by Gucci speedboat was docked at Milan’s Palazzo Serbelloni, where the Italian luxury goods house partied to celebrate its collaboration with boat maker Riva. “It’s the Ferrari of the seas,” said creative director Frida Giannini.
Orlando Bloom protectively watched over his wife, a pregnant Miranda Kerr, as paparazzi clamored for attention—and photos—at the opening of “The Scent of the Future” exhibition hosted by Procter & Gamble Prestige and Italian Vogue, whose editor, Franca Sozzani, also hosted a high-octane party honoring Diane von Furstenberg, with Lapo Elkann at the latter’s Italia Independent headquarters in Milan. Images of von Furstenberg adorned the warehouse space, as the designer reminisced about her ﬁrst steps in fashion in Milan—where she also discovered she was pregnant with her ﬁrst child by fainting in the city’s San Babila Square. Among the guests: Mischa Barton, Jada Pinkett Smith, Peter Dundas, Laudomia Pucci, Fendi’s Michael Burke, DJ Leigh Lezark, Bianca Brandolini d’Adda, Tommaso Aquilano, Roberto Rimondi, Roberta Armani and Diego Della Valle.
Von Furstenberg and Heidi Klum chaired amfAR’s second annual beneﬁt in conjunction with the city’s shows—with a live auction of luxury items including a signed Bert Stern photograph of Marilyn Monroe and a Louis Vuitton vanity case designed by Sharon Stone.
Roberto Cavalli chose to celebrate his 40th anniversary with a party in Paris—an event rumored to cost more than $2 million—but he didn’t skimp on his runway presentation either, holding it at a spectacular Milan landmark—the 19th-century marble Arco della Pace—and exclusively tapping Natalia Vodianova and Laetitia Casta to open and close the show, respectively. The front row included the likes of Taylor Swift, Rachel Bilson, Heidi Klum and Leona Lewis.