Remember when Alexander Wang was best known as the cashmere kid? A lot has changed since the San Francisco native began churning out street-chic tomboy knits. After making the move to a full ready-to-wear collection, he has catapulted himself into the young designer spotlight. Four years after launching, the 24-year-old has become very much the media darling, and his was one of the hottest tickets of New York Fashion Week. Even Lindsay Lohan couldn’t score herself an invite this season, telling WWD, “I wanted to go to his show so bad, but his publicist said they weren’t allowing any celebrities to attend. So I said, ‘Consider me a normal person then!’ But they wouldn’t.”
This story first appeared in the October 27, 2008 issue of WWD. Subscribe Today.
The hype about Wang is only one part of the equation; the designer just might have the goods to back it up. Consider the company’s figures: Fall sales jumped 60 percent from 2007 to 2008, and so far, his spring sales have doubled from the previous year, with projections in the $10 million to $15 million range. This season, moreover, the designer introduced his first shoe collection as well as a diffusion line of cotton basics, cut in his signature languid—or as he puts it, “wilted”—style. Another sign things are bullish chez Wang: He recently relocated his offices to an 8,000-square-foot TriBeCa studio four times the size of his former FlatIron District space.
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