Celebrities were sparse at the New York collections, but those who ventured out managed to make the most of their appearances by plugging their latest ventures— and trawling for deals. This time around, most couldn’t count on designers for appearance fees. A free dress maybe, but certainly not the five-digit payouts A-listers landed back in the day.
So showgoers settled for the free publicity and exposure at Bryant Park, talking up endorsement deals and product launches. And why not? Alliances are up for the taking, considering Kevin Federline is ironing out a children’s wear deal, Jennifer Aniston is shopping for a beauty gig and Salma Hayek is developing drugstore-worthy beauty products for the masses.
Before Catherine Malandrino’s show, Mary J Blige said designing apparel has always been a dream, and she has chatted up a few prospects. In Nicole Miller’s front row, Grammy winner Estelle said she would also like a signature line, but she would prefer to learn from a master: “I would be happy to get a coffee with Karl Lagerfeld.”
As the lights went down at Pamella Roland, Nicky Hilton alluded to a fashion-related deal in the works for Japan. At Badgley Mischka, Mark Indelicato of Ugly Betty said he’s pulled together a few denim samples with Disney for a yet-to-be-licensed line. Kat DeLuna is also eager to see her name on a label, preferably gloves, handbags or shoes.
Beauty seems like more of a sure thing for some. Maybe they read that Faith Hill, Queen Latifah and even Tim McGraw have scents in the works. Even B- and C-listers can get upward of $1 million for beauty deals. Making the rounds at the shows, Kellie Pickler said she has a new alliance with Sexy Hair. Before the Red Dress fashion show, Samantha Harris of Dancing With the Stars plugged Salon Silky, Kristi Yamaguchi touted OPI nail polish and fellow Olympian Amanda Beard chirped about Mission Skincare, which she, Serena Williams, Mia Hamm, Steve Nash and other athletes have launched.
Wonder Woman Lynda Carter heralded her new CD, aptly named At Last, and another Seventies star, Valerie Bertinelli, lauded her second book, Finding It, due out this year. More unexpected was Patricia Arquette’s ambition to whip up an educational, nontoxic toy line. “I want to be a toy baron,” she said.
From overseeing America’s fastest-growing speciality retailers to codifying cool, WWD talked to the women who are leading the way for the future of beauty. Check out our Instagram Stories to see how these women built today and are creating tomorrow. (📸: @hannah_khymych) #wwdbeauty
For @laperlalingerie's spring 2018 show, the brand chose to host their event at @thevenetianmacao. With Chinese megastars @bingbing_fan and @hubing in attendance, La Perla debuted a rock ‘n’ roll-inspired collection. The show marked the start of Sands Macao Fashion Week, which runs from October 19 to 24 — the city’s first such event. Pictured here are models backstage with glimmering eyes. #wwdfashion (📷: Cheuk-Yin To)
Trending for spring 2018: top stitch design. Gone are the days of stitch just for seams — designers are using the once-minimal detail to create strong decorative elements. (📷: Paola Testa; Styled by @andrew_shang) #wwdfashion
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)