Celebrities were sparse at the New York collections, but those who ventured out managed to make the most of their appearances by plugging their latest ventures— and trawling for deals. This time around, most couldn’t count on designers for appearance fees. A free dress maybe, but certainly not the five-digit payouts A-listers landed back in the day.
So showgoers settled for the free publicity and exposure at Bryant Park, talking up endorsement deals and product launches. And why not? Alliances are up for the taking, considering Kevin Federline is ironing out a children’s wear deal, Jennifer Aniston is shopping for a beauty gig and Salma Hayek is developing drugstore-worthy beauty products for the masses.
Before Catherine Malandrino’s show, Mary J Blige said designing apparel has always been a dream, and she has chatted up a few prospects. In Nicole Miller’s front row, Grammy winner Estelle said she would also like a signature line, but she would prefer to learn from a master: “I would be happy to get a coffee with Karl Lagerfeld.”
As the lights went down at Pamella Roland, Nicky Hilton alluded to a fashion-related deal in the works for Japan. At Badgley Mischka, Mark Indelicato of Ugly Betty said he’s pulled together a few denim samples with Disney for a yet-to-be-licensed line. Kat DeLuna is also eager to see her name on a label, preferably gloves, handbags or shoes.
Beauty seems like more of a sure thing for some. Maybe they read that Faith Hill, Queen Latifah and even Tim McGraw have scents in the works. Even B- and C-listers can get upward of $1 million for beauty deals. Making the rounds at the shows, Kellie Pickler said she has a new alliance with Sexy Hair. Before the Red Dress fashion show, Samantha Harris of Dancing With the Stars plugged Salon Silky, Kristi Yamaguchi touted OPI nail polish and fellow Olympian Amanda Beard chirped about Mission Skincare, which she, Serena Williams, Mia Hamm, Steve Nash and other athletes have launched.
Wonder Woman Lynda Carter heralded her new CD, aptly named At Last, and another Seventies star, Valerie Bertinelli, lauded her second book, Finding It, due out this year. More unexpected was Patricia Arquette’s ambition to whip up an educational, nontoxic toy line. “I want to be a toy baron,” she said.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty