If only all models were as sure on their feet as Shalom Harlow, who stormed up and down a 70-foot runway on killer heels more than 100 times for Viktor & Rolf’s first online fashion show. “It was like the fashion Olympics for her,” said Rolf Snoeren, who, with Viktor Horsting, makes up one of fashion’s most theatrical duos. “We gave her a gold medal.”

The seven-minute film features Harlow filmed from five angles— in a high-tech version of Funny Face, which was the theme of the collection. (In shades of Audrey Hepburn, Harlow arrives breathlessly at the beginning of the video, panting, “I’m terribly late for the show.”) But it was only when editors arrived at the showroom in Paris to see the actual clothes that they fully appreciated Harlow’s feat: One of the dresses, paved in Swarovski crystals, weighed more than 30 pounds. The slick production featured original music by Diederik Idenburg and required a crew of 50 people at a studio in Amsterdam working 14-hour days.

“We could have done a fashion show,” said a weary Snoeren, referring to the amount of work the film took. “I found it quite overwhelming.” But the online show attracted as many as 12,000 visitors at the onset and settled to about 4,500 as the week wound down.

Next: Shall We Dance?

To access this article, click here to subscribe or to log in.

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus