Blame it on the Boom Boom Room. Once André Balazs’ invitation-only club—since renamed QT—atop The Standard hotel opened with a star-studded affair during New York Fashion Week, it was official: Staying home was so last season. The venue, with its 360-degree view of the city and terrifyingly awesome 18th-floor clear smoking platform, lured Steven Klein, Daphne Guinness, Jerry Seinfeld, Demi Moore, Ashton Kutcher, and Madonna and her Brazilian boy toy Jesus Luz for its inaugural fete. And that was just the beginning. The Boom Boom, booked back-to-back for Purple and T magazine parties, hosted Chloë Sevigny, Daniel Craig and Lindsay Lohan throughout the week.


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