NEW YORK — Susan Dell is gearing up to make the transition to wholesale, but that move entails some operational changes that included letting go of much of her New York staff this week.

While Dell is based in Austin, Tex., where she maintains a signature boutique, her design studio is in New York and serves as headquarters for its new president, Julia Hansen, who joined the company four weeks ago. The six-year-old company has followed an unusual direct-to-consumer business model, selling Dell’s designs mostly through private trunk shows at specialty stores and through the Internet, but now the wife of Dell Computers founder Michael Dell is beginning to think bigger.

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