NEW YORK — A pent-up desire for fresh fashion is driving a 14 percentage point surge in the share of American women who intend to purchase apparel, accessories or swimwear this month, compared with April 2002, according to data disclosed Monday...
NEW YORK — A pent-up desire for fresh fashion is driving a 14 percentage point surge in the share of American women who intend to purchase apparel, accessories or swimwear this month, compared with April 2002, according to data disclosed Monday by STS Market Research.
Also stoking demand, said STS chairman and chief executive officer Art Spar, is the consumer’s growing confidence, which, in turn, has been boosted by prospects for the end of the war in Iraq.
About 76 percent of American women say this month they’ll buy something to wear, up from 62 percent a year ago and 70 percent in March. It’s the second straight month demand has increased against the year-ago period.
The 70 percent of women who said they’d buy apparel, accessories or swimwear last month was up 9 basis points from the 61 percent who said they’d do so in March 2002.
Demand this month also marks growth from the 71 percent of women who said they intended to buy something to wear during December 2002, and represents still stronger advances over the 56 and 59 percent who said they’d do so this January and February, respectively.
These findings are based on the responses of STS’ AccuPanel, a representative group of 10,000 men and women age 13 and older, who also report their actual purchases of sportswear each month.
"People were pragmatic about apparel purchasing in 2002 — it was a very dreary year for fashion," Spar noted. "The consumer is ready to spend on some new looks."
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia