NEW YORK — A pent-up desire for fresh fashion is driving a 14 percentage point surge in the share of American women who intend to purchase apparel, accessories or swimwear this month, compared with April 2002, according to data disclosed Monday by STS Market Research.

Also stoking demand, said STS chairman and chief executive officer Art Spar, is the consumer’s growing confidence, which, in turn, has been boosted by prospects for the end of the war in Iraq.

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