LOS ANGELES — Guerrilla street artist Shepard Fairey’s latest project could either be a brilliant business move or the ultimate act of subversiveness for the man behind those ubiquitous propaganda-style posters plastered from Los Angeles to New York to Tokyo and emblazoned with the single command: “Obey.”

Fairey, who continues feeding the Warhol-meets-Big Brother-cult phenomenon he began in 1989 based on a crudely rendered image of pro wrestler Andre the Giant, recently introduced a contemporary women’s line with partner One3Two, the Costa Mesa, Calif.-based maker of his two-year-old men’s wear line, also called Obey.

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