NEW YORK — There’s no place like home for Demeter’s new line of room sprays and candles. The Home Collection is set to debut in June along with a reformulated and repackaged Bath and Body Collection.
The Demeter Fragrance Home Collection room sprays will be available in every scent — approximately 160 fragrances — in the brand’s portfolio, explained Mark Crames, chief executive officer of Demeter. “I think Demeter, which is about creating statements in fragrance, lends itself to [manufacturing scents] used to create your own environment,” he added. The sprays come in a 4-oz. glass cylinder and retail for $13. The candles are 8 oz. for $15 and are available in six scents. Each 8-oz. candle comes packaged in a tin with a transparent lid for portability and has a burn time of about 40 to 50 hours. At launch there also will be a 1.2-oz. Dirt travel candle as a gift with purchase.
“The lotions and gels are now better formulations and are more moisturizing without being greasy,” said Christopher Brosius, vice president of Creative Library. The Bath and Body collection is also available in Demeter’s entire line of fragrances. Both the lotion and the bath and shower gel are packaged in a 3.4-oz. cylindrical bottle with a vacuumless pump and retail for $13.50 and $10.50, respectively. The bar soaps, which are a new addition to the line, “are manufactured in Italy, so we did have to start with six scents,” noted Brosius. Each 7-oz. bar retails for $12.50.
Executives declined to comment on numbers, but industry sources estimate the Home Collection may generate as much as $3 million at retail, while the Bath and Body Collection could ring up as much as $1 million in retail sales.
Demeter currently has distribution in about 450 doors, including Sephora, Ulta, Anthropologie, Mish Mash and assorted boutiques. The company’s goal is to increase that distribution to about 1,000 doors over the next year.
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion
Eighty degree temperatures and outdoor installations at the annual Art Basel Miami Beach called for bright, elevated beachwear. See more street style pictures on WWD.com. #theyarewearing #ABMB (📷: @lifeinreverie)
Following September’s emotional tribute to her brother Gianni, Donatella Versace wanted to bring the spring show’s deep sense of intimacy to her @versace_official pre-fall collection. Donatella found inspiration in Versace Palazzo in Milan and from Gianni’s opulent apartment. Archival patterns and new motifs were splashed on silk shirtdresses and fitted jersey frocks. See the rest of the photos on WWD.com. #wwdfashion
Demna Gvasalia continues to shake up the Paris fashion calendar — and experiment with new runway timetables for his @vetements_official brand. WWD has learned that Vetements plans to stage its next coed show for the fall 2018 season on January 19 during Men’s Fashion Week in the French capital. Details about the timing and venue have not been confirmed — stay tuned on WWD.com to catch the latest. #wwdnews (📷: @giovanni_giannoni_photo)
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)