NEW YORK — After a couple of years of intense demand, consumer interest in denim is starting to fade like a pair of five-pocket jeans that has spent too much time in the stonewashing machine.
Since the beginning of the year, a number of key suppliers of jeans and denim fabric, including VF Corp., Levi Strauss & Co. and Cone Mills Corp., have reported slips in sales for denim products. Retailers also acknowledged that the denim craze is ebbing, as consumers increasingly look for other fabrics to wear, such as basic cotton twills and corduroy.
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