LOS ANGELES — It might be an American staple, but breaking into and conquering the increasingly tough denim market has become a challenge. And nowhere more so than in California, which boasts a legacy from Levi’s to Guess and has in recent years reignited the blues chorus with Earl, Seven and Juicy Couture. Forget about basic styles and great fit —that’s a given. Today, buyers and consumers demand ingenious sourcing, unique treatments, imaginative detailing and an even broader offering than just jeans. Here are a few brands ready to break out.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"