LOS ANGELES — It might be an American staple, but breaking into and conquering the increasingly tough denim market has become a challenge. And nowhere more so than in California, which boasts a legacy from Levi’s to Guess and has in recent years reignited the blues chorus with Earl, Seven and Juicy Couture. Forget about basic styles and great fit —that’s a given. Today, buyers and consumers demand ingenious sourcing, unique treatments, imaginative detailing and an even broader offering than just jeans. Here are a few brands ready to break out.


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