LOS ANGELES — It might be an American staple, but breaking into and conquering the increasingly tough denim market has become a challenge. And nowhere more so than in California, which boasts a legacy from Levi’s to Guess and has in recent years reignited the blues chorus with Earl, Seven and Juicy Couture. Forget about basic styles and great fit —that’s a given. Today, buyers and consumers demand ingenious sourcing, unique treatments, imaginative detailing and an even broader offering than just jeans. Here are a few brands ready to break out.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)