San Francisco-based Levi Strauss & Co. said it is promoting Anna Brockway to the new position of vice president of worldwide marketing, effective June 2.
Brockway currently serves as director of marketing for the Levi’s brand in the U.S. In her new position, her duties will expand to also include the Dockers brands and Levi’s European and Asia-Pacific divisions, according to a Levi’s spokeswoman.
She will report to executive vice president Larry Ruff.
Levi’s overseas divisions in recent years have churned out many new ideas that the company has later brought to the U.S., most notably Engineered Jeans. Not all of those products have sold well in the U.S. market and Levi’s executives have attributed that lagging performance to some instances of uncoordinated marketing support.
— Scott Malone
Some celebrities love wearing evening gowns and diamonds for the red carpet. But Diesel is hoping those attending the Cannes Film Festival, which kicks off Wednesday, might be willing to slip into something a little more comfortable. The Italian jeanswear firm hasset up shop alongside designer and makeup brands at the Carlton Intercontinental Hotel during the festival to woo stars with denim and other items from its fall/winter collection.
It isn’t forgetting the public, either. Diesel plans to open a boutique in Cannes, at 154 Rue d’Antibes, its eighth location in France. The 2,150-square-foot boutique, with a 4,300-square-foot garden, is expected to open at the end of July.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast