During denim’s hot streak over the last few years, manufacturers have rolled out embellishments ranging from embroidery to beads to fur — anything to attract the eye of the overwhelmed shopper. What’s...
During denim’s hot streak over the last few years, manufacturers have rolled out embellishments ranging from embroidery to beads to fur — anything to attract the eye of the overwhelmed shopper. What’s the latest twist in embellishment? Semiprecious stones.
The stones, which are hot in jewelry now, are the latest colorful jeans enhancements. Forwear, a New York-based casual sportswear company, has launched a new denim group, adorned with stones such as cat’s eye, turquoise, citrine, lapis and jade. Five styles of jeans, in various washes and silhouettes, feature stone-patterned motifs with such romantic names as "Tree of life" and "Hearts of Love." Often mixed with encrusted beading, stones are sewn on the pockets and front legs of the washable jeans.
Introduced at the Atlanta AmericasMart’s spring show last month, the line travelled on Dallas and Chicago markets. According to Steve Palay, sales manager, 1,000 units sold out at the combined markets, with 26 specialty store accounts added at the Dallas market and five new stores during the one day in Atlanta. With inventory and sales projections tripled for spring, Forwear is adding more coordinating styles, including jackets and vests for January deliveries. For late spring, the denim line will include white and black jeans. The company is experimenting with semiprecious stones on shirts and other garments.
The stoned jeans are manufactured in China to keep prices down to $79 at wholesale. The core Forwear sportswear line, which starts at $49 for tops to $149 for jackets, is manufactured in New York. Like the novelty and item-driven Forwear line, the jeans group targets a contemporary customer with a generous misses fit, with waist sizes ranging from 26 inches to 30 inches, or roughly size 2 to 12.
"Embellishment is and will be an important part of denim and contemporary markets," Palay said. "We looked at denim, and where it could be going next. The jewelry market is a major influence on ready to wear."
Palay said projected sales of denim, which will soon have its own label, could exceed Forwear’s $3.5 million to $4 million annual company volume.
Retailer Doug Harris, owner of Certain Things, a better specialty store with two locations in Raleigh, N.C., said he is certain the jeans will sell, after testing a limited amount of embellished jeans from various resources this fall."There’s no competition for the misses customer," he said. "There’s all kinds of tricky denim out there for the thinnest, young girls. Our customer is in great shape, not thin, but she’s ready for denim again as a wardrobe basic."
— Georgia Lee
A|X Armani Exchange is giving consumers a chance to distress themselves.
The chain, owned and operated by the New York-based Presidio International, is launching ready-to-sand jeans for spring 2003 retailing. With a woman’s low-rise style and men’s boot cut, the jeans come equipped with a swatch of sandpaper and a sanding block to allow shoppers to hand-abrade the denim as they wish.
"Customization is such a big trend and this gives customers the chance to make something of their own," a company spokeswoman said. "They can distress the denim, put a hole in the knee, whatever their mood is, they can express it in a pair of jeans."
The jeans are to include a hangtag warning that too much sanding on the stitching can tear the threads, though the tag isn’t too technical. "Your jeans, your way. Sandblast your style. Rub a seam, scuff a knee," it said.
The jeans will be available at the 45 U.S. stores and the 23 overseas locations beginning in February. Both the women’s and men’s styles retail for $88.
— Julee Greenberg
Gloria Vanderbilt Apparel, a division of Jones Apparel Group, last month named Robin Dexler director of sales for Gloria and Jeanstar, two new labels added to the Gloria Vanderbilt group of brands.
Dexler joined the company from Tommy Hilfiger, where she was account executive for the past three years. Prior to that, she was an account executive at Polo Jeans Co. At Gloria Vanderbilt, Dexler reports to Jack Gross, president.
Both Gloria and Jeanstar recently joined the Gloria Vanderbilt group, which includes Gloria Vanderbilt, a misses collection for women 35 years and older, and Glo Jeans, Gloria Vanderbilt’s junior denim collection. Gloria and Jeanstar are for the 25- to 35-year-old contemporary consumer. Executives at the company said the new lines are targeted at consumers who no longer want trendy junior looks but still seek sexy fits and fashionable styles, such as jeans with lace-up fronts, sandblasting and whiskers."We are focused on making both Gloria and Jeanstar an important part of Gloria Vanderbilt’s overall brand positioning," Gross said. "Our strategy includes a diverse and distinct brand delineation — Jeanstar for department stores and Gloria for national chains."
The launch of Gloria and Jeanstar will be supported with print advertising, point of purchase in-store displays and a contest to find the "Gloria woman" to represent the brand in advertising.Gloria, which officially hits stores for spring retailing, will expand to include tops and jackets for fall 2003. Both collections wholesale between $16 and $17 and the company is targeting Gloria to national chain stores such as Kohl’s, Mervyn’s, J.C.Penney and Sears. Jeanstar is scheduled to hit stores next fall.
Movies weren’t the only thing debuting at the Cannes film festival last spring. Denim newcomer Corleone got its jeans on the likes of Cameron Diaz and Rosanna Arquette. On the heels of such great exposure, the collection is now bowing in stores in Europe, Asia, the Middle East, South America and the United States.
Though the company is American in spirit with jeans styles named after streets around Manhattan’s Little Italy, Corleone is a European company, with production taking place in Italy and all commercial transactions based in Paris.
The core collection consists of five women’s styles in nine different washes of black, white and blue. Top-booking styles include the "Mulberry" a fitted, low-waisted style with long slits beginning above the ankle and the five-pocket, slightly flared "Mercer," which is low-waisted, as well. Also available are a higher-waist option, shirts, jackets and several skirts. Corleone jeans wholesale prices range from $60 to $80. The jeans are available at Calypso in New York, Shade in Paris, Fiorucci in Milan and Daslu in Sao Paolo, Brazil.
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)