During denim’s hot streak over the last few years, manufacturers have rolled out embellishments ranging from embroidery to beads to fur — anything to attract the eye of the overwhelmed shopper. What’s...
During denim’s hot streak over the last few years, manufacturers have rolled out embellishments ranging from embroidery to beads to fur — anything to attract the eye of the overwhelmed shopper. What’s the latest twist in embellishment? Semiprecious stones.
The stones, which are hot in jewelry now, are the latest colorful jeans enhancements. Forwear, a New York-based casual sportswear company, has launched a new denim group, adorned with stones such as cat’s eye, turquoise, citrine, lapis and jade. Five styles of jeans, in various washes and silhouettes, feature stone-patterned motifs with such romantic names as "Tree of life" and "Hearts of Love." Often mixed with encrusted beading, stones are sewn on the pockets and front legs of the washable jeans.
Introduced at the Atlanta AmericasMart’s spring show last month, the line travelled on Dallas and Chicago markets. According to Steve Palay, sales manager, 1,000 units sold out at the combined markets, with 26 specialty store accounts added at the Dallas market and five new stores during the one day in Atlanta. With inventory and sales projections tripled for spring, Forwear is adding more coordinating styles, including jackets and vests for January deliveries. For late spring, the denim line will include white and black jeans. The company is experimenting with semiprecious stones on shirts and other garments.
The stoned jeans are manufactured in China to keep prices down to $79 at wholesale. The core Forwear sportswear line, which starts at $49 for tops to $149 for jackets, is manufactured in New York. Like the novelty and item-driven Forwear line, the jeans group targets a contemporary customer with a generous misses fit, with waist sizes ranging from 26 inches to 30 inches, or roughly size 2 to 12.
"Embellishment is and will be an important part of denim and contemporary markets," Palay said. "We looked at denim, and where it could be going next. The jewelry market is a major influence on ready to wear."
Palay said projected sales of denim, which will soon have its own label, could exceed Forwear’s $3.5 million to $4 million annual company volume.
Retailer Doug Harris, owner of Certain Things, a better specialty store with two locations in Raleigh, N.C., said he is certain the jeans will sell, after testing a limited amount of embellished jeans from various resources this fall."There’s no competition for the misses customer," he said. "There’s all kinds of tricky denim out there for the thinnest, young girls. Our customer is in great shape, not thin, but she’s ready for denim again as a wardrobe basic."
— Georgia Lee
A|X Armani Exchange is giving consumers a chance to distress themselves.
The chain, owned and operated by the New York-based Presidio International, is launching ready-to-sand jeans for spring 2003 retailing. With a woman’s low-rise style and men’s boot cut, the jeans come equipped with a swatch of sandpaper and a sanding block to allow shoppers to hand-abrade the denim as they wish.
"Customization is such a big trend and this gives customers the chance to make something of their own," a company spokeswoman said. "They can distress the denim, put a hole in the knee, whatever their mood is, they can express it in a pair of jeans."
The jeans are to include a hangtag warning that too much sanding on the stitching can tear the threads, though the tag isn’t too technical. "Your jeans, your way. Sandblast your style. Rub a seam, scuff a knee," it said.
The jeans will be available at the 45 U.S. stores and the 23 overseas locations beginning in February. Both the women’s and men’s styles retail for $88.
— Julee Greenberg
Gloria Vanderbilt Apparel, a division of Jones Apparel Group, last month named Robin Dexler director of sales for Gloria and Jeanstar, two new labels added to the Gloria Vanderbilt group of brands.
Dexler joined the company from Tommy Hilfiger, where she was account executive for the past three years. Prior to that, she was an account executive at Polo Jeans Co. At Gloria Vanderbilt, Dexler reports to Jack Gross, president.
Both Gloria and Jeanstar recently joined the Gloria Vanderbilt group, which includes Gloria Vanderbilt, a misses collection for women 35 years and older, and Glo Jeans, Gloria Vanderbilt’s junior denim collection. Gloria and Jeanstar are for the 25- to 35-year-old contemporary consumer. Executives at the company said the new lines are targeted at consumers who no longer want trendy junior looks but still seek sexy fits and fashionable styles, such as jeans with lace-up fronts, sandblasting and whiskers."We are focused on making both Gloria and Jeanstar an important part of Gloria Vanderbilt’s overall brand positioning," Gross said. "Our strategy includes a diverse and distinct brand delineation — Jeanstar for department stores and Gloria for national chains."
The launch of Gloria and Jeanstar will be supported with print advertising, point of purchase in-store displays and a contest to find the "Gloria woman" to represent the brand in advertising.Gloria, which officially hits stores for spring retailing, will expand to include tops and jackets for fall 2003. Both collections wholesale between $16 and $17 and the company is targeting Gloria to national chain stores such as Kohl’s, Mervyn’s, J.C.Penney and Sears. Jeanstar is scheduled to hit stores next fall.
Movies weren’t the only thing debuting at the Cannes film festival last spring. Denim newcomer Corleone got its jeans on the likes of Cameron Diaz and Rosanna Arquette. On the heels of such great exposure, the collection is now bowing in stores in Europe, Asia, the Middle East, South America and the United States.
Though the company is American in spirit with jeans styles named after streets around Manhattan’s Little Italy, Corleone is a European company, with production taking place in Italy and all commercial transactions based in Paris.
The core collection consists of five women’s styles in nine different washes of black, white and blue. Top-booking styles include the "Mulberry" a fitted, low-waisted style with long slits beginning above the ankle and the five-pocket, slightly flared "Mercer," which is low-waisted, as well. Also available are a higher-waist option, shirts, jackets and several skirts. Corleone jeans wholesale prices range from $60 to $80. The jeans are available at Calypso in New York, Shade in Paris, Fiorucci in Milan and Daslu in Sao Paolo, Brazil.
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion