Exercise in Blue

Taking a cue from the activewear-inspired collections on the runways, Lee Cooper is launching its own version of sportif chic. The company, owned by U.K. distribution group Matalan, this spring is launching jeans designed for jogging. The Jog-in-Jeans, are fashioned after sweatpants and will carry a suggested retail price of about $75. (Price converted from the euro at current exchange rates.) The 10-model collection for men and women, will be sold in France at department stores Galeries Lafayette and Le Bon Marché, starting in March. They will also be available in Belgium, Switzerland and the U.K. There are no plans for a U.S. launch. Made of ultrasoft denim, the jeans come with racing stripes up the legs and elastic waistbands. The collection also includes zip-up jogging-style denim jackets and colorful printed cotton tops.

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