Acid Wash Redux

Acid-wash jeans have joined legwarmers and off-the-shoulder sweatshirts as the latest revival from the Eighties.

Red Engine, a Los Angeles-based denim company, has introduced the 80s Wash, an updated take on the acid-wash style popular 20 years ago.

During the Eighties, Jim Boldes, founder and president of Red Engine, was head of production at Guess Jeans.

“When I was at Guess, I was making millions of [acid-wash jeans],” he said. “So, I went to my library and started playing around with that look.”

The technique Boldes uses in the updated version is treated with stones to achieve a variegated, watercolor effect. The wash also incorporates finishing techniques such as hand-sanding, tacking and grinding by hand.

The 80s Wash, wholesaling for $75, has been introduced as a fashion item and will appear only in one style, the “115,” Red Engine’s best-selling fit. It is a basic five-pocket stretch style and is sold in stores such as Kitson and Fred Segal in Los Angeles.

Boldes knows the acid-wash look isn’t for everyone, but he’s having fun with his experiment.

“We’ll run with it and see what happens,” he said. “If it sells, we’ll do more. But it’s just a fun thing to put out there.”
— Lauren DeCarlo

Diesel Shepherds New Designers

Even after a near-sleepless night partying with friends and an early morning helicopter flight to Trieste, Diesel owner Renzo Rosso seemed to be loving it all — catching up with the young designers at the Hotel Riviera on the city’s coast line, the thrill of searching for new talent and the knowledge of actively shaping their futures.

“Supporting new designers is part of our DNA,” Rosso said. “We now list 55 designers working at Diesel and we grow thanks to their pure, new and always-fresh creativity.”

It is this quest for creativity that spurred Rosso to endorse the International Talent Support program four years ago. Every year, the ITS Diesel Award grants $3,000, or 2,500 euros at current exchange rates, and produces five pieces labeled with the name of the winner, which are sold at main Diesel stores around the world.

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