DKNY Jeans is determined to get consumers into its jeans.
As the brand has built up its assortment of trendy tops, skirts and knits to go with its jeans, company officials grew concerned that the brand’s identity as a denim resource wasn’t strong enough. For fall, the company has gone to the root of the brand and is introducing a new basic style, the Ludlow.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)