DKNY Jeans is determined to get consumers into its jeans.

As the brand has built up its assortment of trendy tops, skirts and knits to go with its jeans, company officials grew concerned that the brand’s identity as a denim resource wasn’t strong enough. For fall, the company has gone to the root of the brand and is introducing a new basic style, the Ludlow.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus