Buffalo Jeans is going back in time. For its fall ad campaign, that is.

The Montreal-based jeans firm took a Fifties approach to theater when styling its newest campaign, set to hit billboards in Manhattan’s Times Square and SoHo as well as in Los Angeles, Chicago and Miami. The ads will also be in fall issues of Nylon, Flaunt, Gotham and, for the Buffalo Jeans men’s line, FHM. Overall, the company will spend $5 million on the campaign.

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