Buffalo Jeans is going back in time. For its fall ad campaign, that is.
The Montreal-based jeans firm took a Fifties approach to theater when styling its newest campaign, set to hit billboards in Manhattan’s Times Square and SoHo as well as in Los Angeles, Chicago and Miami. The ads will also be in fall issues of Nylon, Flaunt, Gotham and, for the Buffalo Jeans men’s line, FHM. Overall, the company will spend $5 million on the campaign.
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)