Rock & Republic has entered cyberspace. The company, which launched about two years ago, has developed quite a following. Celebrities such as Cameron Diaz and Hilary Duff have been photographed wearing the jeans from the Los Angeles-based firm. With each style being named after a rock star, such as the Gwen pants for Gwen Stefani and the Bono for the U2 front man, celebrities took notice. Since the demand for Rock & Republic jeans and denim jackets took off, designer Michael Ball and president Andrea Bernholtz decided to launch a Web site to make it easier for customers to buy the clothing.
“People who wanted the jeans in areas where they weren’t sold were e-mailing constantly to find out where they could buy them,” Bernholtz said. “So the Web site has been great. We just launched and we are already noticing customers coming back and ordering two or three pairs of the same style in different washes.”
It also has a retail locator of where the brand can be found and gathers feedback on the products. The site, at rockandrepublic.com, also enables the visitor to look through various press clippings and fashion show photos. It includes a “fan club,” where the viewer has the option of signing up to receive company updates and a calendar of events and appearances.
In addition, the brand is being expanded to men’s wear for spring.
“Retailers and celebrities have been asking us for a while for a men’s line,” Bernholtz said. “It was just a matter of time.”
The first collection of men’s jeans and jackets consists of seven styles in five washes. Bernholtz said the line wholesales from $70 to $80 and she expects to reach sales of about $3 million to $4 million in the first year.
Also in the works is the company’s next fashion show, which is planned for Oct. 29 at Los Angeles’s Smashbox Studios. Bernholtz said the company has already booked celebrities to walk in the show, including Rachel Bilson and Samaire Armstrong from the new hit Fox drama “The O.C,” actress and singer Taryn Manning and Kimberly Stuart, daughter of rock star Rod Stewart.“We want to try and get a lot of rock stars’ daughters to do the show,” Bernholtz said, “since rock is what the brand is all about.”
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast