Offering special-edition pieces is fast becoming a trend in the denim business. Evisu doesn’t intend to be left out.
The company will offer a special collection of jeans designed by Italian denim maker Luigi Martelli. The 100 embroidered and signed jeans will be available to such stores as Atrium and Barneys New York for fall retailing. Because of the limited number of jeans made, they wholesale at $320 each, carry a suggested retail price of $700 and come folded in a box, also created by the designer.
The fall collection is solely men’s product, but retail interest in the line has led Evisu to start planning a 40-piece spring edition, also made with Martelli, that would incorporate women’s product.
The Evisu European Edition, as it is labeled, will consist of a range of denim and jersey pieces. The tone will be more tactile and softer to touch, creating a disparity from the main Evisu collection. Each pair is to be bundled in newspaper-style packaging intended to evoke the brand’s international flavor.
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