How low can it go was the old mantra in the denim world. For Los Angeles-based Goa, it’s how high can the price of jeans be taken. The year-old company, known for its embellished velour track sets featuring studs, sequins, threads and Asian motifs worn by Britney Spears and Penélope Cruz, has incorporated the same style philosophy into a new spring line of denim that can fetch up to $200 wholesale.
That price will buy a complicated pair of jeans: a 13- to 16-inch-wide bell-bottom in a dirty wash layered with Indian tapestry around the calf and beads hand-woven through the tattered threads on the knees. Hand-grinding, splattered paint and inside knee patches are also part of the details.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)