Jordache, the $200 million New York-based jeans firm, has redesigned its Web site as a destination for customers looking for jeans and entertainment.

Designed by the company’s marketing and communication department, the in-house team created a site that graphically relays the message that it is intended for women. It uses curved shapes representing the female form and features Jordache’s fashion lines, quirky e-greeting cards, celebrities caught wearingJordache, a rap version of the famous jingle and an archive of Jordache TV spots.

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