Jordache, the $200 million New York-based jeans firm, has redesigned its Web site as a destination for customers looking for jeans and entertainment.
Designed by the company’s marketing and communication department, the in-house team created a site that graphically relays the message that it is intended for women. It uses curved shapes representing the female form and features Jordache’s fashion lines, quirky e-greeting cards, celebrities caught wearingJordache, a rap version of the famous jingle and an archive of Jordache TV spots.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
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