When executives at Lee Co. turned to teens to get some insight into how to market to them, they learned a simple lesson: Just be yourself.
“What we found in our research was that the junior shopper of today is very different from the Gen-X consumer,” said Kathy Collins, vice president of marketing at the Merriam, Kan.-based division of VF Corp. “She is very passionate about things being very real, very authentic.”
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)