Denim Dish: Levi’s New Board Member … More Space for Lee … Whooz That Girl
LEVI'S NEW BOARD MEMBER: Angela Glover Blackwell has been appointed to the board of Levi Strauss Associates, the parent of Levi Strauss & Co. She is the founder and executive director of Urban Strategies Council in Oakland,...
LEVI'S NEW BOARD MEMBER: Angela Glover Blackwell has been appointed to the board of Levi Strauss Associates, the parent of Levi Strauss & Co. She is the founder and executive director of Urban Strategies Council in Oakland, Calif., a nonprofit resource and policy group that develops data, publications and strategies aimed at reducing poverty in Oakland. Blackwell takes the seat that was held by Jack Kilmartin, a former chairman and chief executive officer of Mervyn's.
Kilmartin, who retired from the Levi Strauss board in September, had served on it since April 1987.
MORE SPACE FOR LEE: The Lee Apparel Co. has moved its New York showroom and offices to a 12,000-square-foot space at 1411 Broadway, which features both the Lee and Riders apparel lines. Executives said the new space about doubles its former facility at 1385 Broadway. The firm has also opened two larger, redesigned showrooms in Dallas and Chicago, according to company president Tim Lambeth.
"It was overdue," Lambeth said at a cocktail party in the new offices for retailers, who were in town for market week. "We needed something that better reflected the Lee Co., particularly in New York. Lambeth said he feels that "denim is as strong as it's ever been," but added that "great retail partnerships where the product is displayed in meaningful ways" is key, as is supporting the product with advertising.
Mike Robertson, director of marketing and communications for the Lee Co., noted that Lee's advertising strategy for 1994 will include national TV advertising during the Winter Olympics and the Academy Awards, as well as a new major national print campaign to support its shorts business from spring through holiday.
WHOOZ THAT GIRL: Whooz Blooz, a two-year-old denim company based in New York, is getting more aggressive with its advertising. It has signed Charlotte Lopez, who was crowned Miss Teen USA for 1994, as the brand's exclusive model and spokeswoman.
"After being in the jeans business for one year, we started advertising about a year ago," said president Joe Rosenheck. "We saw our sales figures double."
Current volume is about $14 million, up from $7 million in 1992. Rob Rosenheck, marketing director of Whooz Blooz, said the company is spending between $500,000 and $750,000 on the print campaign with Lopez.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast