Denim Dish: Levi’s New Board Member … More Space for Lee … Whooz That Girl
LEVI'S NEW BOARD MEMBER: Angela Glover Blackwell has been appointed to the board of Levi Strauss Associates, the parent of Levi Strauss & Co. She is the founder and executive director of Urban Strategies Council in Oakland,...
LEVI'S NEW BOARD MEMBER: Angela Glover Blackwell has been appointed to the board of Levi Strauss Associates, the parent of Levi Strauss & Co. She is the founder and executive director of Urban Strategies Council in Oakland, Calif., a nonprofit resource and policy group that develops data, publications and strategies aimed at reducing poverty in Oakland. Blackwell takes the seat that was held by Jack Kilmartin, a former chairman and chief executive officer of Mervyn's.
Kilmartin, who retired from the Levi Strauss board in September, had served on it since April 1987.
MORE SPACE FOR LEE: The Lee Apparel Co. has moved its New York showroom and offices to a 12,000-square-foot space at 1411 Broadway, which features both the Lee and Riders apparel lines. Executives said the new space about doubles its former facility at 1385 Broadway. The firm has also opened two larger, redesigned showrooms in Dallas and Chicago, according to company president Tim Lambeth.
"It was overdue," Lambeth said at a cocktail party in the new offices for retailers, who were in town for market week. "We needed something that better reflected the Lee Co., particularly in New York. Lambeth said he feels that "denim is as strong as it's ever been," but added that "great retail partnerships where the product is displayed in meaningful ways" is key, as is supporting the product with advertising.
Mike Robertson, director of marketing and communications for the Lee Co., noted that Lee's advertising strategy for 1994 will include national TV advertising during the Winter Olympics and the Academy Awards, as well as a new major national print campaign to support its shorts business from spring through holiday.
WHOOZ THAT GIRL: Whooz Blooz, a two-year-old denim company based in New York, is getting more aggressive with its advertising. It has signed Charlotte Lopez, who was crowned Miss Teen USA for 1994, as the brand's exclusive model and spokeswoman.
"After being in the jeans business for one year, we started advertising about a year ago," said president Joe Rosenheck. "We saw our sales figures double."
Current volume is about $14 million, up from $7 million in 1992. Rob Rosenheck, marketing director of Whooz Blooz, said the company is spending between $500,000 and $750,000 on the print campaign with Lopez.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)