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Denim Dish: Levi’s New Board Member … More Space for Lee … Whooz That Girl

<STRONG>LEVI'S NEW BOARD MEMBER:</STRONG> Angela Glover Blackwell has been appointed to the board of Levi Strauss Associates, the parent of Levi Strauss & Co. She is the founder and executive director of Urban Strategies Council in Oakland,...

LEVI’S NEW BOARD MEMBER: Angela Glover Blackwell has been appointed to the board of Levi Strauss Associates, the parent of Levi Strauss & Co. She is the founder and executive director of Urban Strategies Council in Oakland, Calif., a nonprofit resource and policy group that develops data, publications and strategies aimed at reducing poverty in Oakland. Blackwell takes the seat that was held by Jack Kilmartin, a former chairman and chief executive officer of Mervyn’s.

Kilmartin, who retired from the Levi Strauss board in September, had served on it since April 1987.

MORE SPACE FOR LEE: The Lee Apparel Co. has moved its New York showroom and offices to a 12,000-square-foot space at 1411 Broadway, which features both the Lee and Riders apparel lines. Executives said the new space about doubles its former facility at 1385 Broadway. The firm has also opened two larger, redesigned showrooms in Dallas and Chicago, according to company president Tim Lambeth.

“It was overdue,” Lambeth said at a cocktail party in the new offices for retailers, who were in town for market week. “We needed something that better reflected the Lee Co., particularly in New York. Lambeth said he feels that “denim is as strong as it’s ever been,” but added that “great retail partnerships where the product is displayed in meaningful ways” is key, as is supporting the product with advertising.

Mike Robertson, director of marketing and communications for the Lee Co., noted that Lee’s advertising strategy for 1994 will include national TV advertising during the Winter Olympics and the Academy Awards, as well as a new major national print campaign to support its shorts business from spring through holiday.

WHOOZ THAT GIRL: Whooz Blooz, a two-year-old denim company based in New York, is getting more aggressive with its advertising. It has signed Charlotte Lopez, who was crowned Miss Teen USA for 1994, as the brand’s exclusive model and spokeswoman.

“After being in the jeans business for one year, we started advertising about a year ago,” said president Joe Rosenheck. “We saw our sales figures double.”

Current volume is about $14 million, up from $7 million in 1992. Rob Rosenheck, marketing director of Whooz Blooz, said the company is spending between $500,000 and $750,000 on the print campaign with Lopez.