A new designer will unveil her first — and likely last — pair of Levi's jeans tonight at the company's recently opened store on 14th Street in Manhattan.
Victoria Lynford, an office manager at the Brooklyn Academy of Music, placed the winning bid on the Levi's Designer for a Day prize during an auction at the Hetrick-Martin Institute's Emery Awards last December. HMI provides a range of programs and assistance to people between the ages of 12 and 21 who are lesbian, gay, bisexual and transgender. Levi's has been involved with the organization for five years. Robert Hanson, the new president of the company's North American region, is a member of HMI's board.
Lynford bid more than $17,000 for the chance to work with Levi's and develop her own style.
"We gave her homework," said Amy Jasmer, director of Levi's brand presence. "We told her to go out and see the denim trends, and then go to one of our stores and see what we do."
Jasmer said Lynford was well prepared when she flew to San Francisco to meet with Levi's global creative director Caroline Calvin. While there, Lynford also toured the Levi's flagship, viewed the Levi's archives and worked with a design team to help execute her ideas.
"She knew the jean style of our existing jean and knew what she wanted to do with it," Jasmer said.
The result is the Cadence — gray, boot-cut jeans with an altered back-pocket styling and vintage details. Only 50 pairs, each retailing for $85, will be sold in Levi's stores in New York. All proceeds from the Cadence will go to HMI.
The Cadence will be unveiled as part of a private event held in conjunction with Out magazine. Levi's will also donate $1 to HMI for every $1 spent at the store during the two-hour event.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia