Wanderlust might strike customers visiting Lucky Brand Dungarees stores.

Starting Aug. 24, Lucky will give away company-branded “Let’s Go: USA” travel books to customers who buy $125 or more in merchandise in its stores. Never mind that Let’s Go guides target frugal travelers, devoting minimal space to shopping suggestions. Lucky hopes to reach people of varying budgets who shop for back-to-school clothes or weekend getaway outfits.

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