The folks at Mavi American Sportswear Inc. think beyond their Turkish heritage when it comes to art. The company recently changed the art exhibit at its store near Manhattan’s Union Square, installing a multimedia collection called Shaktirama.

The exhibit, by the French artist Marc Alary, explores the impact of Western advertising and films in the Indian state of Rajasthan. The cultural interchange and adaptation in the exhibit is a mirror of what is happening in today’s global marketplace.

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