Junior denim resource Mudd Inc., which in the Nineties helped reinvigorate the moderate jeanswear market by offering branded products at a price that undercut many status-brand rivals, is preparing to enter that higher-priced tier with a new line called Mudd Couture.

It’s part of an effort to offer the company’s department store customers a higher-margin product that won’t need to be as heavily promoted as the company’s main line, according to principals Dick Gilbert and George Fontini.

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