Eddie Bauer wants consumers to hit the road in its new line of jeans.

To promote Sport Shop, a line of jeans and casualwear the company launched this month, the Seattle-based retailer is running a sweepstakes that gives consumers a chance to win prizes including a trailer camper.

In addition to jeans, the new collection includes rugby shirts, oxfords, sweatshirts and T-shirts.

The Eddie Bauer Special Edition Sporting Trailer is on display through mid-September in malls in 16 U.S. locations, including Chicago, San Francisco and Washington. In addition to the trailer, prizes include a two-year lease on a Ford Explorer. Consumers can register at all Eddie Bauer locations and at eddiebauer.com. Winners are to be announced on Sept. 9.

Prize packages include three Eddie Bauer Special Edition Sporting trailers, three $1,000 Eddie Bauer gift cards, 100 Sport Shop rolled blankets, Sport Shop bottled water, four-packs of Sport Shop coasters, Sport Shop leather key fobs and Sport Shop beverage cozies.

“Our founder, Eddie Bauer, opened his first store in Seattle in 1920 to provide his friends and clients with quality products that would allow them to enjoy the outdoors. That spirit was the inspiration for the Sport Shop apparel,” said Engle Saez, senior vice president and chief marketing officer, in a statement.

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