Executives at the two-year-old denim label Tomigo are hoping that tough times might be the right moment to launch a group of reversible jeans.
They have two reasons for their belief. First, the old two-for-one idea that reversible jeans or reversible garments of any kind offer a bargain. Secondly, they’re hoping that Americans’ hectic lives means they need to be able to change their look on the fly.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)