Executives at the two-year-old denim label Tomigo are hoping that tough times might be the right moment to launch a group of reversible jeans.

They have two reasons for their belief. First, the old two-for-one idea that reversible jeans or reversible garments of any kind offer a bargain. Secondly, they’re hoping that Americans’ hectic lives means they need to be able to change their look on the fly.

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