Penguin Plunges Into Jeans

Original Penguin, known for its logo polo shirts, is rolling out a jeans line for fall retailing.

“Our products look so good with denim that we thought there was a really good opportunity to enter into this market,” said Chris Kolbe, vice president of Original Penguin.

The collection will include three basic fits of jeans: Classic boot cut, straight leg and low rise. The wholesale prices range from $60 to $75. The collection will retail at specialty boutiques and better department stores.

Since Original Penguin’s sportswear collection includes key pieces such as polo shirts, Kolbe said it was always a priority to keep the denim as clean as possible.

“We wanted our denim finishes to be cleaner, so they’re not heavily processed,” Kolbe said. “We also use high-quality Japanese or Italian mills and do all the cutting and sewing here in the U.S.”

There are four washes in the collection, which range from a basic rinse to a medium wash with a hint of discoloration, as well as a dark wash.

“The darker wash stays true to what we’re about,” Kolbe said. “We try not to overprocess.”

Kolbe said he expects the wholesale volume of the women’s denim collection to reach $1.5 million to $2 million. The line will be unveiled at the Fashion Coterie in New York later this month. — Lauren DeCarlo

Mo’ Maurice

Maurice Malone wants to appeal to a broader range of women.

The streetwear designer is getting ready to unveil a jeans line called Moemos for fall retailing.

“The Moemos collection is what I’d like to call urban contemporary because of the price point and clean, yet sporty direction,” Malone said.

The jeans are intended to appeal to contemporary shoppers who appreciate a better quality and authenticity in jeans. Malone worked to produce a natural-looking style of jeans, one with texture and a “wrinkly look where wrinkles normally would be in jeans.”

In terms of fit, Malone said, “The jeans from my Maurice Malone collection have a more European fit, while Moemos are intended to fit the average woman,” Malone added.

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