Serda's '365' Trunk Show Austrian architect Alexander Eduard Serda is taking wardrobing to the next level, with a line meant to cover a year's worth of wearing.
In a project dubbed "365," Serda designed one pair of pants in an identical cut for every day of the year. He created 12 luxurious, leather-lined travel trunks equipped with shelves and vanity kits for the project. Each trunk is labeled by month and includes one style of pants varying in color, texture and print for each day of the month.
For April, Serda designed 30 pairs of jeans with various colors, textures and washes.
"There are so many options when working with denim," Serda said at the Galerie Anne de Villepoix in Paris, where the collection was exhibited. In July, Paris' Colette showcased Serda's July trunk, which boasted the 365 pants in various shades of white in different fabrics.
"People are always afraid of repetition, but by repeating things, you gain peace of mind," Serda said.
What's the price to pay to never have to worry about what to wear for a full year? Around $50,000 for one month. Serda has the customer's backside covered, too. He's teamed with luxury lingerie firm La Perla to design a pair of underwear to go with each pair of pants.
Velvet will be the look du jour in September, and lightweight English lambswool will add a touch of fall sophistication in October. For the colder months, cashmere pants will keep clients cozy in November, while lizard, ostrich and snake have December covered.
"You have to create order to live in chaos," explained Serda, who went back to his days as a student in uniform at Phillips Exeter Academy in the U.S for his inspiration.
But Serda's take on uniforms has an added boost of adrenaline to the doleful outfits of the past. He has built a school, St. Gilgen International School, that will open in Austria in 2008 and have uniforms designed by Vivienne Westwood. — Emilie Marsh
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